How to Use Adobe Acrobat Commenting Tools

Virtually all of the proofs we provide our clients are Adobe Acrobat PDFs. And almost all of our clients return corrections and changes using commenting tools in Adobe Acrobat. It’s a simple, yet powerful tool that helps reduce the errors and misunderstandings that can go along with client changes and corrections. Continue reading

How to Integrate a WordPress Blog Into an Existing Website, Twenty Twelve Theme

Want to host a blog at your own website without redoing your whole site? You’ve come to right place. Here you’ll learn how to add a WordPress 3 blog to your existing website. There are a few conditions: you should be using PHP, CSS and XHTML and, although it isn’t essential, you should be using includes for common parts of your site like the header, menu and footer.

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Put Your Best Face (Logo) Forward

A logo is like a face.

Logo design is one the most important yet most difficult tasks for any business or organization. An organization’s logo is what visually represents them in the world, sort of like a face. What does Nike look like? What does AT&T look like? What does FedEx look like? We don’t get to select our face but we do get to select our logo. Continue reading

Websites: Essential and Expected

Websites are an essential and expected communications tool for all types of businesses and organizations. It’s pretty safe to say that almost every organization or business needs a good website. At a minimum prospective clients and vendors will get an idea of what you do by checking out your website. From there, the sky’s the limit. You can offer document sharinge-commerce, movies, podcasts, polls, memberships, employee productivity tools and on and on. Continue reading

Exhibit Graphics, Less is More

Keep it simple.

At trade shows and in exhibit halls you have only an instant to capture the attendee’s attention so keep your display’s message minimal:

  • your logo or name
  • what you do in 8 words or less, i.e. your tag line
  • what differentiates you, in 8 words or less, from the guy down the aisle (optional) Continue reading

Designing an Information, Financial or Data Report

Designing information, data and annual reports has been a key component of River Graphics from the start. We have designed hundreds of annual reports and informational reports for clients like the Robert Wood Johnson Foundation, The Gallup Organization, the Pew Research Center, the Albert Einstein Medical Center, the Pew Center for the People and the Press, Princeton Survey Research Associates and many more. We cut our design teeth on The Gallup Poll Monthly, rich with charts and interpretive text about everything from the presidential approval rating to Americans’ belief in ghosts. Concurrently, we worked with our friends at TKO Design on many annual report projects for various clients including Snapple and Delaware Investments. Continue reading

So You Want to be a Graphic Designer

NOTE: The following was written for a high school career fair.

What does a graphic designer do?

Along with writers, clients, and other creative people who decide on what the content or message should be, graphic designers make the content look appealing to the client’s audience. Graphic designers are the people who design the magazines, product labels, shopping bags, websites, cereal boxes, newspapers, logos, stationery, books, movie posters, billboards, and millions of other things that we see many times every day. Continue reading

Convert Your Business Website to WordPress

A Powerful, Flexible Website for Less?

We’ve been doing quite a few websites lately. Some new ones for new clients and some redos for older clients. Without exception, saving money was a big consideration for everyone who has asked us to help with either a new site or a site overhaul. Naturally, in this crazy economy who isn’t being super careful? Continue reading

How to Integrate a WordPress Blog Into an Existing Website

Want to host a blog at your own website without redoing your whole site? You’ve come to right place. Here you’ll learn how to add a WordPress 3 blog to your existing website. There are a few conditions: you should be using PHP, CSS and XHTML and, although it isn’t essential, you should be using includes for common parts of your site like the header, menu and footer. By the way, the Twenty Twelve theme version of this is available here.

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WordPress Plugin: Stop WordPress from Changing Code and Scripts

How annoying is it to paste some code or a script into a WordPress post or page only to have WordPress change it, or worse, delete it altogether? Pretty annoying. Maybe you want to paste in a Facebook Like script or some Wufoo form code. Often, WordPress will just remove the code or break it. There’s a clever WordPress plugin that can resolve all of that. Continue reading

Brochure Design Considerations

Your brochure is the quintessential leave-behind or direct mail piece. Every business or organization should have some kind of capabilities or image brochure that can be mailed, delivered, emailed or downloaded. And with huge advances in digital printing, full-color brochures are inexpensive and very high quality. Like all of our print work, every brochure is available as a PDF for emailing or your downloading from your website. Continue reading